Together for Life Utah offers multiple tools to increase seat belt use. The tools are intended to guide conversations about seat belt use and promote engagement within a community by adults, workplaces, key leaders, schools, and students. The tools are designed to confront the seriousness of not wearing a seat belt and build hope that communities can work together to reduce risk and create positive change.
To learn more about Together for Life Utah in Uintah County, contact your county coordinator: Ashley Linschoten, TriCounty Health Department, [email protected], 435-247-1155.
The Utah Department of Public Safety Highway Safety Office encourages viewing, downloading, and sharing of the Together for Life Utah materials. The content may not be altered.
- Overview
- Community Building
- Adult
- Key Leader
- Workplace
- School/Student
- Ask Them Tools
Uintah County Overview
Building on the strengths and resources that exist in Utah communities, Together for Life offers multiple tools to increase seat belt use. Each tool is intended to guide conversations about seat belt use and promote engagement in this issue.
The messages in the tools are designed to combine two goals:
- Confront the seriousness of not wearing a seat belt
- Build hope that communities can work together to reduce risk and create positive change
Cards for Distribution
Together for Life Engagement Card
Together for Life Engagement Card
Print-ready card that can be used to engage individuals to increase seat belt use.
4" x 9" print-ready card that can be used to engage individuals to increase seat belt use.
File for use when printing with a professional printer.
“Wear it for me” Card 1
“Wear it for me” Card 1
Print-ready business card to promote that most adults in our county have a family rule about always wearing a seat belt.
“Wear it for me” Card 2
Print-ready business card to promote that most drivers in our county believe it is their responsibility to get others to wear a seat belt.
Wear it for me-card-3
Print-ready business card to promote that most adults in our county agree they want people they care about to always wear a seat belt.
2" x 3" print-ready business card to promote that most adults in our county have a family rule about always wearing a seat belt.
File for use when printing with a professional printer.
“Wear it for me” Card 2
“Wear it for me” Card 2
Print-ready business card to promote that most drivers in our county believe it is their responsibility to get others to wear a seat belt.
Wear it for me-card-3
Print-ready business card to promote that most adults in our county agree they want people they care about to always wear a seat belt.
“Wear it for me” Card 1
Print-ready business card to promote that most adults in our county have a family rule about always wearing a seat belt.
2" x 3" print-ready business card to promote that most drivers in our county believe it is their responsibility to get others to wear a seat belt.
File for use when printing with a professional printer.
“Wear it for me” Card 3
Wear it for me-card-3
Print-ready business card to promote that most adults in our county agree they want people they care about to always wear a seat belt.
“Wear it for me” Card 1
Print-ready business card to promote that most adults in our county have a family rule about always wearing a seat belt.
“Wear it for me” Card 2
Print-ready business card to promote that most drivers in our county believe it is their responsibility to get others to wear a seat belt.
2" x 3" print-ready business card to promote that most adults in our county agree they want people they care about to always wear a seat belt.
File for use when printing with a professional printer.
Other Resources
Press Release
Community Building Press Release
Sample press release for community media outlets.
Community Building Speaking Points
Speaking points to begin community conversations.
Sample press release for community media outlets.
Speaking Points
Community Building Speaking Points
Speaking points to begin community conversations.
Community Building Press Release
Sample press release for community media outlets.
Speaking points to begin community conversations.
Uintah County Community Building Toolkit
These tools establish a sense of connection among community members and promote awareness that working together will result in positive change.
Radio
Community Building Radio 1
Community Building Radio 2
Video
Community Building 60-Second Video 1
Community Building 60-Second Video 1
A 60-second inspirational video highlighting most adults agree they want people they care about to always wear a seatbelt.
Community Building 30-Second Video 1
A 30-second inspirational video highlighting most adults agree they want people they care about to always wear a seatbelt.
Community Building 30-Second Video 2
A 30-second video demonstrating that most adults agree it is important to protect themselves by always wearing a seat belt.
A 60-second inspirational video highlighting most adults agree they want people they care about to always wear a seat belt.
Download high resolution file.
Community Building 30-Second Video 1
Community Building 30-Second Video 1
A 30-second inspirational video highlighting most adults agree they want people they care about to always wear a seatbelt.
Community Building 60-Second Video 1
A 60-second inspirational video highlighting most adults agree they want people they care about to always wear a seatbelt.
Community Building 30-Second Video 2
A 30-second video demonstrating that most adults agree it is important to protect themselves by always wearing a seat belt.
A 30-second inspirational video highlighting most adults agree they want people they care about to always wear a seat belt.
Download high resolution file.
Community Building 30-Second Video 2
Community Building 30-Second Video 2
A 30-second video demonstrating that most adults agree it is important to protect themselves by always wearing a seat belt.
Community Building 60-Second Video 1
A 60-second inspirational video highlighting most adults agree they want people they care about to always wear a seatbelt.
Community Building 30-Second Video 1
A 30-second inspirational video highlighting most adults agree they want people they care about to always wear a seatbelt.
A 30-second video demonstrating that most adults agree it is important to protect themselves by always wearing a seat belt.
Download high resolution file.
Posters
Community Building Poster 1
11" x 17" print-ready poster to promote that most adults agree they want people they care about to always wear a seat belt.
File for use when printing with a professional printer.
Community Building Poster 2
Community Building Poster 2
Print-ready poster to promote that most adults agree they want people they care about to always wear a seatbelt.
Community Building Poster 3
Print-ready poster to promote that most adults agree they want people they care about to always wear a seat belt.
Community Building Poster 4
Print-ready poster to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Community Building Poster 1
Print-ready poster to promote that most adults agree they want people they care about to always wear a seat belt.
11" x 17" print-ready poster to promote that most adults agree they want people they care about to always wear a seat belt.
File for use when printing with a professional printer.
Community Building Poster 3
Community Building Poster 3
Print-ready poster to promote that most adults agree they want people they care about to always wear a seat belt.
Community Building Poster 4
Print-ready poster to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Community Building Poster 1
Print-ready poster to promote that most adults agree they want people they care about to always wear a seat belt.
Community Building Poster 2
Print-ready poster to promote that most adults agree they want people they care about to always wear a seatbelt.
11" x 17" print-ready poster to promote that most adults agree they want people they care about to always wear a seat belt.
File for use when printing with a professional printer.
Community Building Poster 4
Community Building Poster 4
Print-ready poster to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Community Building Poster 1
Print-ready poster to promote that most adults agree they want people they care about to always wear a seat belt.
Community Building Poster 2
Print-ready poster to promote that most adults agree they want people they care about to always wear a seatbelt.
Community Building Poster 3
Print-ready poster to promote that most adults agree they want people they care about to always wear a seat belt.
11" x 17" print-ready poster to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
File for use when printing with a professional printer.
Web Banners
Horizontal Web Banner 1
Horizontal Web Banner 1
1513 x 349 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
Horizontal Web Banner 2
1513 x 349 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Vertical Web Banner 1
349 × 1512 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Vertical Web Banner 2
349 × 1512 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
1513 x 349 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
Horizontal Web Banner 2
Horizontal Web Banner 2
1513 x 349 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Vertical Web Banner 1
349 × 1512 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Vertical Web Banner 2
349 × 1512 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
Horizontal Web Banner 1
1513 x 349 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
1513 x 349 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Vertical Web Banner 2
Vertical Web Banner 1
349 × 1512 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Vertical Web Banner 2
349 × 1512 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
Horizontal Web Banner 1
1513 x 349 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
Horizontal Web Banner 2
1513 x 349 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
340 x 1512 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Vertical Web Banner 2
Vertical Web Banner 2
349 × 1512 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
Horizontal Web Banner 1
1513 x 349 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
Horizontal Web Banner 2
1513 x 349 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
Vertical Web Banner 1
349 × 1512 web banner to promote that most adults agree it is important to protect themselves by always wearing a seat belt.
340 x 1512 web banner to promote that most adults agree they want people they care about to always wear a seat belt.
Uintah County Adult Toolkit
These tools are designed to promote the importance of always wearing a seat belt, engaging others to always wear a seat belt, and to establish family rules about always wearing a seat belt.
Radio
Adult Radio 1
Adult Radio 2
Adult Radio 3
Video
Adult 30-Second Video 1
Adult 30-Second Video 1
A 30-second video highlighting that when we wear a seat belt, it’s not just for us.
Adult 30-Second Video 2
A 30-second video showing that most drivers believe it is their responsibility to get others to wear a seat belt.
Adult 30-Second Video 3
A 30-second video demonstrating that most adults have a family rule about always wearing a seat belt.
A 30-second video highlighting that when we wear a seat belt, it’s not just for us.
Download high resolution file.
Adult 30-Second Video 2
Adult 30-Second Video 2
A 30-second video showing that most drivers believe it is their responsibility to get others to wear a seat belt.
Adult 30-Second Video 3
A 30-second video demonstrating that most adults have a family rule about always wearing a seat belt.
Adult 30-Second Video 1
A 30-second video highlighting that when we wear a seat belt, it’s not just for us.
A 30-second video showing that most drivers believe it is their responsibility to get others to wear a seat belt.
Download high resolution file.
Adult 30-Second Video 3
Adult 30-Second Video 3
A 30-second video demonstrating that most adults have a family rule about always wearing a seat belt.
Adult 30-Second Video 1
A 30-second video highlighting that when we wear a seat belt, it’s not just for us.
Adult 30-Second Video 2
A 30-second video showing that most drivers believe it is their responsibility to get others to wear a seat belt.
A 30-second video demonstrating that most adults have a family rule about always wearing a seat belt.
Download high resolution file.
Posters
Adult Poster 1
Uintah Adult Poster 1
Print-ready poster to promote that most adults always wear a seat belt.
Uintah Adult Poster 2
Print-ready poster to promote that most adults have a family rule about always wearing a seat belt.
Uintah Adult Poster 3
Print-ready poster to promote that most drivers believe it is their responsibility to get others to wear a seat belt.
11" x 17" print-ready poster to promote that most adults always wear a seat belt.
File for use when printing with a professional printer.
Adult Poster 2
Uintah Adult Poster 2
Print-ready poster to promote that most adults have a family rule about always wearing a seat belt.
Uintah Adult Poster 3
Print-ready poster to promote that most drivers believe it is their responsibility to get others to wear a seat belt.
Uintah Adult Poster 1
Print-ready poster to promote that most adults always wear a seat belt.
11" x 17" print-ready poster to promote that most adults have a family rule about always wearing a seat belt.
File for use when printing with a professional printer.
Adult Poster 3
Uintah Adult Poster 3
Print-ready poster to promote that most drivers believe it is their responsibility to get others to wear a seat belt.
Uintah Adult Poster 1
Print-ready poster to promote that most adults always wear a seat belt.
Uintah Adult Poster 2
Print-ready poster to promote that most adults have a family rule about always wearing a seat belt.
11" x 17" print-ready poster to promote that most drivers believe it is their responsibility to get others to wear a seat belt.
File for use when printing with a professional printer.
Other Resources
Roll-Up Banner
Adult-Uintah-Roll-up-Banner
Roll-up banner for community events.
Community Survey Key Findings Report
Community Survey Key Findings Report
An overview of the behaviors, beliefs, and attitudes of adults based on the Utah Community Survey on Seat Belt Use.
Iron - Adult Press Release
Sample press release for community media outlets.
Iron - Adult Speaking Points
Speaking points to engage adults in meaningful conversations on seat belt use.
Adult Activity Decision Making Worksheet
An overview of the behaviors, beliefs, and attitudes of adults based on the Utah Community Survey on Seat Belt Use.
Adult Press Release
Adult Press Release - CH3
Sample press release for community media outlets.
Adult Speaking Points - CH3
Speaking points to engage adults in meaningful conversations on seat belt use.
Adult Activity Decision Making Worksheet - CH3
Sample press release for community media outlets.
Adult Speaking Points
Adult Speaking Points - CH3
Speaking points to engage adults in meaningful conversations on seat belt use.
Adult Activity Decision Making Worksheet - CH3
Adult Press Release - CH3
Sample press release for community media outlets.
Speaking points to engage adults in meaningful conversations on seat belt use.
Activity Decision-Making Worksheet
Adult Activity Decision Making Worksheet - CH3
Adult Press Release - CH3
Sample press release for community media outlets.
Adult Speaking Points - CH3
Speaking points to engage adults in meaningful conversations on seat belt use.
A worksheet designed to examine the impact of an activity to increase protective behaviors of adults.
Uintah County Key Leader Toolkit
These tools are designed to help key leaders advocate for seat belt use in the community.
Radio
Joel Brown Key Leader Radio 1
Quinn Bennion Key Leader Radio 1
Joel Brown Key Leader Radio 2
Quinn Bennion Key Leader Radio 2
Kevin Vantassel Key Leader Radio 3
Other Resources
Key Leader Key Findings Report
Uintah Key Leader Key Findings Report
An overview of the behaviors, beliefs, and attitudes of key leaders based on the Key Leader Survey on Seat Belt Use.
Uintah Key Leader Booklet
Booklet for key leaders to support advocacy for seat belt use and tool to assist them in their efforts.
Uintah Key Leader Press Release
Sample press release for community media outlets.
Uintah Key Leader Speaking Points
Uintah Activity Decision-Making Worksheet
A worksheet designed to examine the impact of an activity to increase protective behaviors of key leaders.
An overview of the behaviors, beliefs, and attitudes of key leaders based on the Key Leader Survey on Seat Belt Use.
Key Leader Booklet
Uintah Key Leader Booklet
Booklet for key leaders to support advocacy for seat belt use and tool to assist them in their efforts.
Uintah Key Leader Press Release
Sample press release for community media outlets.
Uintah Key Leader Speaking Points
Uintah Activity Decision-Making Worksheet
A worksheet designed to examine the impact of an activity to increase protective behaviors of key leaders.
Uintah Key Leader Key Findings Report
An overview of the behaviors, beliefs, and attitudes of key leaders based on the Key Leader Survey on Seat Belt Use.
Booklet for key leaders to support advocacy for seat belt use and tool to assist them in their efforts.
File for use when printing with a professional printer.
Key Leader Press Release
Key Leader Press Release-CH3
Sample press release for community media outlets.
Key Leader Speaking Points-CH3
Speaking points to engage key leaders in meaningful conversations.
Activity Decision-Making Worksheet
A worksheet designed to examine the impact of an activity to increase protective behaviors of key leaders.
Sample press release for community media outlets.
Key Leader Speaking Points
Key Leader Speaking Points - CH3
Speaking points to engage key leaders in meaningful conversations.
Activity Decision-Making Worksheet
A worksheet designed to examine the impact of an activity to increase protective behaviors of key leaders.
Key Leader Press Release - CH3
Sample press release for community media outlets.
Speaking points to engage key leaders in meaningful conversations.
Activity Decision-Making Worksheet
Activity Decision-Making Worksheet
A worksheet designed to examine the impact of an activity to increase protective behaviors of key leaders.
A worksheet designed to examine the impact of an activity to increase protective behaviors of key leaders.
Uintah County Workplace Toolkit
These tools are designed to help workplaces guide conversations and promote engagement, and to establish and enforce a workplace policy about always wearing a seat belt.
Posters
Workplace Poster 1
Uintah Workplace Poster 1
Print-ready poster to promote that most adults always wear a seat belt.
Uintah Workplace Poster 2
Print-ready poster to promote that most drivers believe it is their responsibility to get others to wear a seat belt.
11" x 17" print-ready poster to promote that most adults always wear a seat belt.
File for use when printing with a professional printer.
Workplace Poster 2
Uintah Workplace Poster 2
Print-ready poster to promote that most drivers believe it is their responsibility to get others to wear a seat belt.
Uintah Workplace Poster 1
Print-ready poster to promote that most adults always wear a seat belt.
11" x 17" print-ready poster to promote that most drivers believe it is their responsibility to get others to wear a seat belt.
File for use when printing with a professional printer.
Other Resources
Workplace Booklet
Uintah Workplace Booklet
Booklet for workplaces to support their efforts to increase seat belt use among employees.
Booklet for workplaces to support their efforts to increase seat belt use among employees.
File for use when printing with a professional printer.
Workplace Power Point Presentation
Workplace Power Point Presentation
PowerPoint slides to foster meaningful workplace conversations.
Workplace Press Release
Workplace Press Release
Sample press release for community media outlets.
Workplace Speaking Points
Speaking points to engage workplaces in meaningful conversations.
Sample press release for community media outlets.
Workplace Speaking Points
Workplace Speaking Points
Speaking points to engage workplaces in meaningful conversations.
Workplace Press Release
Sample press release for community media outlets.
Speaking points to engage workplaces in meaningful conversations.
Uintah County School/Student Toolkit
These tools are designed to increase seat belt use among administrators, teachers, staff, and students.
Click on the sample image to view, download, and share the Together for Life media.
Posters
School/Student Poster 1
School/Student Poster 1 Uintah
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
School/Student Poster 2 Uintah
11" x 17" print-ready poster to promote that most law enforcement officers support consistent enforcement of seat belt laws.
School/Student Poster 3 Uintah
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
11" x 17" print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
File for use when printing with a professional printer.
School/Student Poster 2
School/Student Poster 2 Uintah
11" x 17" print-ready poster to promote that most law enforcement officers support consistent enforcement of seat belt laws.
School/Student Poster 3 Uintah
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
School/Student Poster 1 Uintah
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
11" x 17" print-ready poster to promote that most students would ask a friend to wear a seat belt.
File for use when printing with a professional printer.
School/Student Poster 3
School/Student Poster 3 Uintah
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
School/Student Poster 1 Uintah
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
School/Student Poster 2 Uintah
11" x 17" print-ready poster to promote that most law enforcement officers support consistent enforcement of seat belt laws.
11" x 17" print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
File for use when printing with a professional printer.
School/Student Poster 4
School/Student Poster 4
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
School/Student Poster 5
Print-ready poster to promote that most students would ask a friend to wear a seat belt.
School/Student Poster 6
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
11" x 17" print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
File for use when printing with a professional printer.
School/Student Poster 5
School/Student Poster 5
Print-ready poster to promote that most students would ask a friend to wear a seat belt.
School/Student Poster 6
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
School/Student Poster 4
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
11" x 17" print-ready poster to promote that most students would ask a friend to wear a seat belt.
File for use when printing with a professional printer.
School/Student Poster 6
School/Student Poster 6
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
School/Student Poster 5
Print-ready poster to promote that most students would ask a friend to wear a seat belt.
School/Student Poster 4
Print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
11" x 17" print-ready poster to promote that most students agree that if a friend is not wearing a seat belt, they should ask them to wear one.
File for use when printing with a professional printer.
Other Resources
School/Student Uintah High School Banner
School/Student Banner Uintah High School
3' x 6' print-ready banner to promote that most students would ask a friend to wear a seat belt.
File for general use when printing with a professional printer.
School Booklet
Uintah School Booklet
Booklet for school leaders detailing strategies for increasing seat belt use among elementary, middle, and high school students.
Booklet for school leaders detailing strategies for increasing seat belt use among elementary, middle, and high school students.
File for use when printing with a professional printer.
School/Student Press Release
School/Student Press Release, CH 3
Sample press release for community media outlets.
Sample press release for community media outlets.
Activity Decision Making Worksheet
School/Student Activity Decision-Making Worksheet
A worksheet designed to examine the impact of an activity to increase protective behaviors of students.
A worksheet designed to examine the impact of an activity to increase protective behaviors of students.
Ask Them to Wear a Seat Belt Tools
"Ask Them to Wear a Seat Belt"
Rack Card
Ask Them to Wear a Seat Belt Rack Card
Print-ready card that can be used to ask others to wear a seat belt.
Print-ready card that can be used to ask others to wear a seat belt.
File for use when printing with a professional printer.
"Ask Them to Wear a Seat Belt - español"
Rack Card
Spanish - Ask Them to Wear a Seat Belt Rack Card
Print-ready card that can be used to ask others to wear a seat belt.
Print-ready card in español that can be used to ask others to wear a seat belt.
File for use when printing with a professional printer.
Guidance for Promoting the “Ask Them to Wear a Seat Belt” Tool
Guidance for Promoting the “Ask Them to Wear a Seat Belt” Tool
Promoting the “Ask Them to Wear a Seatbelt” Tool
Promoting the “Ask Them to Wear a Seatbelt” Tool
Identify ways to reach organizations and leaders who can promote and distribute the tool.
Identify ways to reach organizations and leaders who can promote and distribute the tool.
“Wear it for me” Cards
“Wear it for me” Card 1
Print-ready business card to promote that most adults in our county have a family rule about always wearing a seat belt.
“Wear it for me” Card 2
Print-ready business card to promote that most drivers in our county believe it is their responsibility to get others to wear a seat belt.
Wear it for me-card-3
Print-ready business card to promote that most adults in our county agree they want people they care about to always wear a seat belt.
Print-ready business card to promote that most adults in our county have a family rule about always wearing a seat belt.
Community Building 60-Second Video 1
Community Building 60-Second Video 1
A 60-second inspirational video highlighting most adults agree they want people they care about to always wear a seatbelt.
Community Building 30-Second Video 1
A 30-second inspirational video highlighting most adults agree they want people they care about to always wear a seatbelt.
Community Building 30-Second Video 2
A 30-second video demonstrating that most adults agree it is important to protect themselves by always wearing a seat belt.
A 60-second inspirational video highlighting most adults agree they want people they care about to always wear a seat belt.
How to Ask Them to Wear a Seat Belt Radio 1
“We want the people we care about to always wear a seat belt. The key is figuring out what to say.” Download the .mp3 file
How to Ask Them to Wear a Seat Belt Radio 2
“We want the people we care about to always wear a seat belt. The key is figuring out what to say.” Download the .mp3 file
Web Banner 1
Ask Card 300 x 250 web banner 1
Ask Card 300 x 250 web banner 2
300 x 250 web banner to promote the Ask Them to Wear a Seat Belt tool.
Web Banner 2
Ask Card 300 x 250 web banner 2
Ask Card 300 x 250 web banner 1
300 x 250 web banner to promote the Ask Them to Wear a Seat Belt tool.